Design that ships.
Twenty years leading product design for enterprise platforms. I run design orgs by craft and conviction, and I build production software side by side with AI, so the distance between a design decision and a shipped product keeps getting shorter.
Builds the team.
Sets the bar.
Still ships the product.
Two decades leading product design. A company I co-founded and took to acquisition. Design organizations grown inside a global enterprise and a supply chain platform. This is what a CEO gets when design reports to me.
Amir is the most talented design leader I have worked with in my career. He is a strong people leader who develops solid relationships with his team by coaching them, giving them space to do their work, and holding them accountable.
Team quality starts at the interview
I hire for taste first and make the critique exercise the interview itself: candidates present work, take hard feedback in the room, and give it back. Critique goes on the calendar before a design system goes in Figma, and every designer I lead learns enough HTML and CSS to hold engineering to the spec.
The mandates I get hired into
I usually arrive when design is an afterthought. Within a year there is a team, a critique culture, a design system people actually use, and a number the CEO can repeat in a board meeting. I have done this inside legal technology used by the largest law firms in the world, inside food and beverage supply chain software, and at a freight marketplace from a blank page to a funded launch.
Talent beyond my own reports
At a global enterprise I ran design hiring as the practice grew to more than sixty designers across five countries. Not all of them reported to me, but I interviewed and hired them, mentored them on the work, and shipped the same platform with them. Leveling frameworks, design QA in every release, and career development for every designer on the team.
Impact in the numbers the CEO already tracks
Design shows up in my board decks as a line that moved. Win rate across major product suites from 30 to 80 percent over five years. Sales win rate up 28 percent year over year after three flagship products were rebuilt. Release cadence from quarterly to monthly, twice, at two different companies. A design language now behind products used by 92 percent of the Global 100 law firms.
What I believe about leading designers
Hold a personal bar for the work that never drops, and enough humility to let someone else do it differently and still call it good. Fewer tools, more shipping. Pick one number the business already cares about and move it. And keep a piece of real work for yourself so you never forget how hard it is. Last year that piece was an entire product: I researched, designed, built and deployed SyntheticMe on my own.
I don't just design products.
I ship them.
Oshon is an enterprise design system that scales with data. Every component reads data density and adapts its experience, so the interface that works at 50 rows still works at a million. It is token-based and AI-ready: point Claude or Cursor at the system and they build on-system by default. Designed every component in Figma, then built and shipped the entire product with Claude AI. No engineers, no agency. One designer, shipping production software.
An AI twin
that can
prove it’s you.
Two hours of voice interview become a twin that answers only from your own approved words, cites the tape behind every claim, and says “I don’t know” instead of inventing. The more you tell your synthetic self, the more it learns and remembers. Mature your synthetic model, then put the synthetic version of you to work, and get paid. Researched, designed, coded, and deployed by one designer, solo.
No source · refused
Every answer points back to the tape. When there is no tape, it says so.
Design leadership, measured.
Five case studies across supply chain, legal tech, logistics, and streaming. Every one of them ends in a number that moved.
89% more task completions and two 2024 awards, as VP of Product Design.
One design language across a suite used by 92% of the Global 100 law firms.
Mobile-first rebuild, 2× faster on task than the legacy product.
Twelve weeks of design behind $27M raised and 7,380+ drivers.
Social streaming concept, research to prototype in 10 weeks.
WebAwards 2024, for the iTradeNetwork platform, as VP of Product Design.
CloudAwards 2024, for the iTradeNetwork platform, as VP of Product Design.
Notes from the front of the craft.
How I scaled a design team to build AI-native products, and 10× the impact it could ship.
Read the article Design systems Why design systems drive value.Consistency, efficiency, and scalability at every product touchpoint, and what that's worth to the business.
Read the article