Amir Rashidifar · VP of Product Design · San Francisco

Design that ships.

Fifteen years leading product design for enterprise platforms. I run design orgs by craft and conviction, and I build production software side by side with AI, so the distance between a design decision and a shipped product keeps getting shorter.

Amir Rashidifar
🏆WebAwards 2024 · Winner
Builds with AI
🎓Master's, HCI & Design
DESIGN • BUILD • SHIP • LEAD • DESIGN • BUILD • SHIP •
15+Years leading design
28KBusinesses on my platforms
$98BFlowing through them
2Industry awards, 2024
Product strategy Design systems AI-native products Enterprise UX Data-heavy interfaces Design leadership Prototyping Usability research Product strategy Design systems AI-native products Enterprise UX Data-heavy interfaces Design leadership Prototyping Usability research
Featured work · Oshon

I don't just design products.
I ship them.

Oshon is an enterprise design system that scales with data. Every component reads data density and adapts its experience, so the interface that works at 50 rows still works at a million. It is token-based and AI-ready: point Claude or Cursor at the system and they build on-system by default. Designed every component in Figma, then built and shipped the entire product with Claude AI. No engineers, no agency. One designer, shipping production software.

50+Components
6App shells
1MRows, one grid
v1.0Public beta
Visit oshon.ai Designed & built end to end with Claude
oshon.ai
Scrolling preview of the oshon.ai product site
Featured work · SyntheticMe

An AI twin
that can
prove it’s you.

Two hours of voice interview become a twin that answers only from your own approved words, cites the tape behind every claim, and says “I don’t know” instead of inventing. The more you tell your synthetic self, the more it learns and remembers. Mature your synthetic model, then put the synthetic version of you to work, and get paid. Researched, designed, coded, and deployed by one designer, solo.

6,600Lines, all mine
42Commits, deployed
117Minute interview
LivePrivate beta
Read the case study Designed, built and deployed solo with Claude Code
Awake
Awake
Awake
Awake
Awake
YouAsk it something you never told it. Twin“I don’t know. That isn’t in my interview.”
No source · refused

Every answer points back to the tape. When there is no tape, it says so.

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